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3 things the food industry taught us in 2014

3 things the food industry taught us in 2014

22 December 2014
3 things the food industry taught us in 2014

The (continued) rise of the Discounter

The “big four” have had a tough year. In 2014 Sainsbury’s increased their sales with a rise of 0.2%, yet at the other end of the market Aldi and Lidl have seen growth of 30% and 15% respectively.

Undoubtedly discounters have only furthered the worries for major food retailers in 2014. The discounters have thrived by enhancing the shopper experience and increasing the quality of their ranges such as fresh produce. As well as this, they have taken advantage of the consumers advanced awareness of pricing tactics by maximising the impression of price differentials.

Looking ahead the IGD predicts the discount channel will own 11% of the grocery market by 2019 and much of this stems from the middle-class’ acceptance of such stores, following the initial view that discounters spelled ‘the death of the high street’.

The positive impact of a global sporting event

Everyone loves a good sporting event, especially the food & drink industry. Throughout June & July eager consumers snapped up everything from Brazilian guava lucozade to a “samba” rice from Tilda.

As predicted alcohol, soft drinks and party foods sales hit their peak during the first week of the World Cup when they were up to £433m (14% increase from the same week in 2013). Bagged snacks and nuts rose by £3m in the first week and Morrisons experienced a whopping 251% increase in burger sales.

Counter offer up from previous years

The food industry has always been a competitive market place for talent and 2014 was no different. With the economy very much on the up roughly 90% of our placed candidates received counter-offers – a substantially heightened figure from the previous few years.

The up side to this was that Harper Anderton could further demonstrate their ability in adding value to any senior recruitment process.

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